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FOR IMMEDIATE RELEASE

October 18, 2010

Media Contacts:

Jennifer Brand

(202) 731-2114

jbrand@brandsolutionsgroup.com

Whole Foods Adds Pork Barrel BBQ Spice Rub to Grocery Shelves

Washington, DC (October 18, 2010) – Pork Barrel BBQ today announced Whole Foods Market (NASDAQ: WFMI) has now added Pork Barrel BBQ All American Spice Rub to join the Award Winning Pork Barrel BBQ Original and Sweet BBQ Sauces to their shelves in their Mid-Atlantic Region. Grocery shoppers and BBQ lovers can now find Pork Barrel BBQ rub in Whole Foods stores in Kentucky, Maryland, New Jersey, Pennsylvania, Ohio, Virginia & Washington, D.C.

Just in time for the holiday season, customers can purchase Pork Barrel BBQ All American Spice Rub at their local Whole Foods and enjoy both the taste and quality of the award-winning rub and sauce. Whole Foods selected Pork Barrel BBQ because the company and its premium BBQ products align with Whole Food’s commitment to offering the highest quality and least processed foods.  The All American Spice rub can be found in the spice aisle, right next to Old Bay seasoning.

Ways to Use the All American Spice Rub / Dry Rub

Pork Barrel BBQ’s All American Spice Rub / Dry Rub is a special dry rub blend of herbs and spices that is sure to provide a distinctive flavor to all your meals – both on and off the grill. Its an amazing dry rub for ribs – but don’t just reach for our All American Spice Rub when you’re looking for a rib rub; try it with vegetables, dips, sauces, and in drinks. We hope you will experiment with our All American Spice Rub and share with us the ways you have found to enjoy the product.

The following are ways that Pork Barrel BBQ fans have used the rub:

• It is great as a dry rub for meats, poultry and fish. It marries well with beef, pork, lamb and chicken. Bring the meat to room temperature, coat the meat with olive oil, rub on a generous amount of the spice mix and cook as you normally would on your grill, in your smoker, on your stove, or in your oven.

• If you like Bloody Mary’s, then wet the lip of the glass and use our spice mix instead of salt to rim the drink.
• Spice up your nachos by adding our spice mix to your cheese prior to melting.
• Sprinkle the spice mix on a salad and then mix a small amount with olive oil as a bread dip to eat with the salad.
• If you like pumkpin seeds, try using our spice mix instead of the recommended spices.
• For a new taste to your morning eggs, use the spice mix instead of salt and pepper.
• As a popcorn topping, simply sprinkle on top of a fresh bowl of popcorn.
• On sushi (no joke – someone emailed us a note that they LOVE this), mix with soy sauce as an alternative to wasabi.

For recipes and BBQ tips, visit http://www.porkbarrelbbq.com/recipe. To find locations where Pork Barrel BBQ products are sold, visit the company’s store locator and online interactive map at: http://www.porkbarrelbbq.com/store-locations.

About Pork Barrel BBQ

Pork Barrel BBQ was founded in December 2008 during the peak of the economic crisis to prove that a company not owned or operated by the federal government could succeed, and that if you had a good idea, it was still possible to grab a piece of the American Dream. Pork Barrel BBQ founders, Heath Hall and Brett Thompson, ran the company out of the basement of their houses, selling their award winning BBQ one bottle at a time. In less than one year, their Pork Barrel BBQ Sauces and Spice Rub are now carried in over 1,000 stores in 40 states. Throughout their journey, they have stayed true to their mission – to unite the nation through the great tradition of BBQ, and bring bipartisan flavor to your next meal. The Pork Barrel BBQ Competition BBQ Team entered its first contest, The Safeway National Capital Barbecue Battle, in June 2009, and walked away with two trophies – Second Place  in the “Nations Best BBQ Sauce Contest” and Fourth Place for their pulled pork in the Memphis In May portion of the contest. Since then, the team has won multiple awards, including the “People’s Choice” award for best bbq sauce in 2010 and other notable Memphis and May and Kansas City Barbecue Society bbq competition accolades. For more information, visit www.PorkBarrelBBQ.com.

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