Life is nothing more than a bunch of memories – past, present or waiting to happen? Over the course of our lives we’ll have thousands, if not tens of thousands of them. Some will be good and others will be bad. Although they will all illicit different emotions and reactions, they all will illicit emotions and reactions and contribute to the making of new memories. Sometimes our memories mislead us – in those rare moments when we get to relive a memory we often realize it wasn’t as great as we had remembered. Case in point – the McRib sandwich.
Today, McDonald’s is banking on the fact that hundreds of thousands of us will dust off old memories of happier times – times when we believed barbecue could come in the form of a rib sandwich, or better said, a rib sandwich that contained no ribs. That’s right, McDonald’s will answer the call of countless McRib loving fans across the country by once again offering its McRib sandwich at all of its U.S. stores. The fact that the McRib is once again for sale from coast to coast and boarder to boarder is the bad news. The silver lining, if one can be found, is that this smoke and mirrors “rib” sandwich will only be offered for the next six weeks.
I can understand as well as anyone the emotions that can be brought about by food, especially food that I once enjoyed on frequent occasions that can’t be had at the drop of hat today. Over the course of my 36 years on this planet there have been more times than I can count where I craved a certain food so much that the pain in my stomach wasn’t solely caused by the hunger of an empty stomach. Be it Wheel Inn’s Goober Burger that I ate as a kid growing up in Sedalia, Missouri, or my Mom’s homemade fried chicken – I can relate to a food need so bad that if I had to wait 16 years (this is the first time in 16 years that the McRib has been available at all McDonald’s in the U.S.) I too would have stood in line like I was trying to get one of the two $15 50-inch HD TV’s on Black Friday. But those were good memories of good food. How can anyone feel this way about a piece of mystery meat that is formed into a patty that is a sorry excuse for an attempt to look like ribs?
As a kid I grew up in a barbecue family – my Dad would grill or smoke meats in the winter, spring, summer and fall in the sun, wind, rain, or snow – too me, he is the Post Office of Barbecue, no matter the time of year or weather he’d delivery great barbecue to our dinner plates! I suppose my early exposure to real barbecue allowed me to never venture down the path towards fake barbecue – namely, the McRib. Knowing that so many folks didn’t have the luxury of growing up in a rich tradition of barbecue I still have to ask myself how anyone could find themselves lost on the McRib path? There are so many amazing barbecue joints in this country in every nook and cranny of the 50 states that sever authentic barbecue – ribs, brisket, chicken, pork, sausages…you name it they serve it and its all real!!!
There is a time and place for fast food – thankfully we don’t have to settle for fast and fake!!! We can walk into the thousands of barbecue joints across this country and make ourselves a memory that we won’t regret reliving down the road. A memory that will leave pains in our stomachs because we want nothing more than a real slab of ribs from our favorite barbecue shack!!! Do yourself and barbecue a faovr over the next six weeks. If you get the craving for a McRib over the next six weeks, get in your car and drive to the closest barbecue joint in your area and support “real barbecue” by buying a slab of ribs.
You’ve got to ask yourself one final question – can anything really be that good if a giant in the food industry like McDonald’s keeps it off of its national menu for 16 years? Now go out and support real barbecue and get a great meal at the same time!!!